Live life beautifully with NEW true color

Avon True Color means the color you buy is the color you apply. Now all your favorite lipsticks, glosses, eyeshadows and nail enamel have Avon’s acclaimed TRUE COLOR technology, designed to give you the natural flawless look you want…nothing less.

Rich pigments are blended into our clear and pure formulas for guaranteed color that stays true all day.


  See selections at my Avon online store

Perfect Lipstick: Find the Color for You

Suggestions from Avon–

“​If you have fair skin: Think pink or peach lips! Light complexions look beautiful in these fresh, romantic shades. Andersen’s picks: Avon Ultra Color Indulgence Lip Color in In Bloom (a soft pinky-nude) or the bright, sunny Peach Petunia. For something a bit different, try matte lips with True Color Perfectly Matte Lipstick in the gorgeous Pure Pink shade.

“If you have medium skin: Don’t fear deep shades—they look incredible against golden and olive complexions! Andersen suggests looking for lip colors in the wine, berry, or mauve families. Try Avon Ultra Color Lipstick in Oxford Wine or Wine Berry. If you want to try something with a lighter coverage go for True Color Lip Balm in Plum Passion – that way you get the deep color but you can build it up or down as much as you want.

“If you have dark skin: Rich, bold colors are super flattering on women with deep skin tones. Andersen recommends opting for mahoganies, like Avon Ultra Color Indulgence Lip Color in Chocolate Rose, or burgundies, like Avon Ultra Color Bold Lipstick in Bold Bordeaux. Another option is a bold lip gloss to give lips a brilliant shine finish, and Ultra Glazewear Lip Gloss in Fiery Red is perfect for this skin tone.

“For all skin tones: True red and neutral-pink are universally flattering colors. Consider them the ‘one-size-fits-all’ of lipstick shades. ‘A classic red lip looks great on absolutely everyone,’ says Andersen. Try Avon Ultra Color Lipstick in Red 2000. Or, if you want something softer for everyday, you can’t go wrong with a neutral pink like Avon Ultra Color Indulgence Lip Color in Honey Flower. Says Andersen: ‘It’s a gorgeous neutral that literally everyone can wear.’ ”

Avon has the lip colors for you.

Actress talks about her love of lipstick in upcoming InStyle interview 


Check out the February 2017 issue of InStyle â€“ actress Laura Dern gives a full-page interview on her love of lipstick…specifically Avon! Laura shares that her grandma, who was from a small town in Alabama, shopped with an Avon Representative to find the perfect lipstick for her bold lip.

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